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PrivacyPolicy

Last Updated: 28/08/2026

Introduction

theHTVshop ("we," "us," "our," or the "Company"), located in Florida, United States, is committed to protecting the privacy and personal data of visitors to our website and customers of our online store (the "Site"). We sell home decor, couples gifts, dog tools, and electronic products worldwide, fulfilled in part through third-party dropshipping suppliers.

This Privacy Policy is drafted to comply with the General Data Protection Regulation (EU) 2016/679 ("GDPR"), and applies to all visitors and customers, including those located in the European Union ("EU") and European Economic Area ("EEA"), regardless of where our business is established. It explains what personal data we collect, why we collect it, how we use and protect it, and what rights you have.

By using our Site, you acknowledge that you have read and understood this Privacy Policy.

Data Controller: theHTVshop Florida, United States Email: info@thehtvshop.com

1. What Personal Data We Collect

We collect the following categories of personal data:

CategoryExamples

Identity dataFull name, title

Contact dataBilling/shipping address, email address, phone number

Order dataProducts purchased, order value, order history, payment method used

Financial dataLimited payment confirmation data from PayPal, Mastercard, and pay-later providers (we do not directly collect or store full card numbers)

Technical dataIP address, browser type and version, device information, operating system

Usage dataPages viewed, time spent on Site, click behavior, referral source, collected via our Wix-hosted platform

Marketing dataNewsletter subscription status, marketing preferences, communication history

Cookie dataInformation collected through cookies and similar technologies (see Section 4)

We collect this data directly from you (e.g., at checkout or account creation), automatically through your use of the Site, and from third parties such as payment processors and analytics providers.

2. Legal Basis and Purposes of Processing (GDPR Article 6)

We only process your personal data where we have a valid legal basis to do so:

PurposeLegal Basis

Processing and fulfilling your order, including sharing necessary data with suppliers and shipping carriersPerformance of a contract

Processing payments via PayPal, Mastercard, and pay-later providersPerformance of a contract

Responding to customer service inquiriesPerformance of a contract / Legitimate interest

Sending marketing emails and promotionsConsent (opt-in)

Improving our Site, analyzing usage trends, fraud preventionLegitimate interest

Complying with tax, accounting, and legal obligationsLegal obligation

Using non-essential cookies and tracking technologiesConsent

Where we rely on consent, you may withdraw it at any time (see Section 7).

3. Third-Party Service Providers

We share personal data with the following categories of third parties, each acting either as an independent controller or as a processor on our behalf, solely for the purposes described:

  • Dropshipping suppliers and manufacturers — receive your name, shipping address, and order details solely to fulfill and ship your order. Suppliers are contractually restricted from using your data for their own marketing purposes.

  • Payment processors — PayPal, Mastercard payment networks, and our pay-later provider(s) process your payment information directly to complete transactions. These providers act as independent data controllers for the payment data they process, subject to their own privacy policies.

  • Shipping and logistics carriers — receive delivery information to ship and track your order.

  • Wix — our website hosting and e-commerce platform provider, which processes technical and usage data to operate the Site and enable checkout functionality.

  • Analytics and advertising partners (e.g., Google Analytics, Meta/Facebook, TikTok) — process usage and cookie data to help us understand Site performance and deliver relevant advertising.

  • Professional advisors — legal, accounting, and IT service providers, as needed.

  • Regulators and law enforcement — where required by applicable law.

We do not sell your personal data to third parties for their own independent marketing purposes.

4. Cookies and Similar Technologies

Our Site uses cookies and similar tracking technologies to operate effectively and to understand how visitors use the Site. We use the following categories of cookies:

  • Strictly necessary cookies — required for core Site functionality, such as maintaining your shopping cart and enabling checkout. These do not require consent.

  • Functional cookies — remember your preferences (e.g., language, currency).

  • Analytics cookies — help us understand Site traffic and usage patterns (e.g., via Wix Analytics, Google Analytics).

  • Advertising/targeting cookies — used by us and third-party advertising partners (e.g., Meta Pixel, Google Ads, TikTok Pixel) to deliver relevant advertisements and measure their effectiveness.

Where required under GDPR and the ePrivacy Directive, we will request your consent before placing non-essential cookies via a cookie consent banner on our Site. You can manage or withdraw your cookie preferences at any time through that banner or through your browser settings. Disabling certain cookies may affect Site functionality.

5. International Data Transfers

theHTVshop is based in Florida, United States, and works with suppliers and service providers located in various countries worldwide. As a result, your personal data may be transferred to, stored, and processed outside the EU/EEA, including in the United States and in countries where our dropshipping suppliers are located.

Where we transfer personal data originating in the EU/EEA to a country that has not been recognized by the European Commission as providing an adequate level of data protection, we rely on appropriate safeguards, which may include:

  • Standard Contractual Clauses (SCCs) approved by the European Commission

  • Verification that the receiving party has implemented appropriate technical and organizational security measures

  • Other lawful transfer mechanisms recognized under GDPR Chapter V

You may request further information about the safeguards we use for a specific transfer by contacting us at info@thehtvshop.com.

6. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including:

  • Order and transaction data: retained for the duration required by applicable tax, accounting, and consumer protection laws (typically up to 7 years)

  • Account data: retained for as long as your account remains active, or until you request deletion

  • Marketing data: retained until you withdraw consent or unsubscribe

  • Cookie and analytics data: retained according to the retention settings of the specific cookie or tool (details available via our cookie consent banner)

When personal data is no longer needed, we securely delete or anonymize it.

7. Your Rights Under the GDPR

If you are located in the EU/EEA, you have the following rights regarding your personal data:

  • Right of access — obtain confirmation of whether we process your data, and a copy of it

  • Right to rectification — request correction of inaccurate or incomplete data

  • Right to erasure ("right to be forgotten") — request deletion of your data, subject to certain exceptions

  • Right to restrict processing — request that we limit how we use your data in certain circumstances

  • Right to data portability — receive your data in a structured, commonly used, machine-readable format, and have it transmitted to another controller

  • Right to object — object to processing based on legitimate interest or for direct marketing purposes at any time

  • Right to withdraw consent — withdraw previously given consent at any time, without affecting the lawfulness of processing carried out before withdrawal

  • Rights related to automated decision-making — we do not currently engage in automated decision-making or profiling that produces legal or similarly significant effects on you

To exercise any of these rights, please contact us at info@thehtvshop.com. We will respond to your request within one month, as required by GDPR (extendable by two further months for complex requests, with notice to you).

8. Right to Lodge a Complaint

If you believe our processing of your personal data infringes the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the EU/EEA Member State of your habitual residence, place of work, or the place of the alleged infringement.

A list of EU supervisory authorities is available at: https://edpb.europa.eu/about-edpb/about-edpb/members_en

We would, however, appreciate the opportunity to address your concerns directly before you approach a supervisory authority — please contact us first at info@thehtvshop.com.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction, including relying on the security infrastructure provided by Wix and our payment processors. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our Site and Products are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us at info@thehtvshop.com so we can delete it.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or for other operational reasons. The "Last Updated" date at the top of this page will reflect the most recent revision. We encourage you to review this Policy periodically.

12. Contact Us

For questions, requests, or concerns regarding this Privacy Policy or our data practices, please contact:

theHTVshop Location: Florida, United States Email: info@thehtvshop.com

This Privacy Policy is provided as a general template designed to address GDPR requirements and does not constitute legal advice. We strongly recommend having this document reviewed by a qualified attorney familiar with GDPR and applicable U.S. and Florida law to ensure full compliance with the specific regulations relevant to your business operations and customer base.

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